Client: Genesis Automotive Sales (Shanghai) Co., Ltd.

Work: the whole case-creativity, design, construction

Project Time：2023-6

Introduction:

For the first time, Genesis made its debut at the Chongqing International Auto Show, presenting its six top models GV80, GV70, GV60, G90, G80 and G70 to the visitors, presenting the exclusive brand design indentity of Genesis brand from a unique perspective- "Dynamic Elegance".

Highlights:

Through modular design, Ambrosius team expresses the mentality and personality of Genesis brand in a three-dimensional way.

Whether it is the core zone composed of roof element and lamella with spatial creativity, the pure black space home zone with power line, or the stage telling the brand story. It perfectly interprets the dynamic and elegant design concept and pioneering innovative technology of Genesis.