Client: KIA Motors Corporation

Work: the whole case-creativity, design, construction

Project Time：2023-4

Introduction:

KIA brought its global strategic vehicle matrix to the Shanghai International Auto Show, and adopted a new "Windows of inspiration" booth design to shine the whole audience with a new lineup and a new style.

Highlights:

LED vertical screen, luminous vertical frame, luminous light bar and other elements are used in the whole venue, with "inspiration interaction without limits, light and shadow interweaving flow" as the design inspiration, absorbing natural inspiration, shaping unbounded space, such as CV GT interactive area, CV area, MV area, etc., perfectly interpreting Kia's global fourth generation booth design.