Client : BAIC

Scope : Creative design and construction 

Date : April 2024

At the 2024 Beijing Auto Show, BAIC Group participated under the theme "Crafted Innovation, Quality BAIC," establishing itself as a pioneer in automotive technology. The booth showcased the "Beijing" and "ARCFOX" brands across various zones, including vehicle display areas, boutique sections, interactive zones, and a second-floor lounge for networking and meetings.  

The technology exhibition area focused on innovation in energy efficiency and safety, delivering an enhanced user experience. BAIC emphasized its dedication to "craftsmanship-driven innovation" as the standard for technological progress, promoting "greater intelligence, higher efficiency, and enhanced safety." This approach not only improves product quality but also ensures affordability, allowing consumers to enjoy superior value at competitive prices.