Client : BYD
Scope : Creative design and construction
Date : April 2024

The 2024 BYD booth embodied the theme “Technology and Intelligence Empower a Better Life.” Its centerpiece, a smart corridor, symbolized BYD’s innovation, running through the booth and showcasing the brand’s cutting-edge advancements.

Two immersive zones represented BYD’s achievements in new energy and its vision for the future, highlighting the brand’s exploratory and forward-thinking ethos. The booth was meticulously built to align perfectly with the original design concept.