Client : BYD
Scope : Full service – creative design, development, construction, operation, and promotion
Date : February 202

At the 2024 Geneva Motor Show, BYD unveiled eight cutting-edge electric vehicles, including the U8 and DM models. The showcase featured dynamic live demonstrations and immersive brand storytelling, aligning with BYD’s commitment to “Cool the Earth by 1°C.”
As an official partner of UEFA Euro 2024, BYD integrated playful football-themed performances with its vehicle displays, captivating attendees and reinforcing its reputation as a global green energy leader.