Client: Chery Automobile

Scope of Work: Full-case service – Creative design, production, construction, and operation

Project Time: April 2025

The 3,645 m² booth marked Chery’s largest exhibition space to date. Centered around the concept of the “Chery Smart Hub,” the booth created a “Future City” that elevated the image of “Technology Chery,” channeling the brand’s technological strength throughout the entire venue. Over 30 technology exhibits were showcased, reinforcing Chery’s reputation as a technology-driven brand. Additionally, two press conferences—domestic and international—were held, attracting numerous international guests and highlighting the brand’s global presence.