Client: Hongqi

Scope of Work: Creative Design, Construction, Operations
Project Time: June 2025

More than a product showcase, Hongqi’s 2025 Hong Kong presentation signified a shift in China’s automotive industry from manufacturing export to cultural export. The pavilion embodied “the soul of China’s national car,” presenting a contemporary vision of Oriental luxury. With a dual-track layout combining brand heritage and product innovation, we created a 1,500 m² immersive space merging Chinese aesthetics and modern technology. High-efficiency construction, patriotic cultural curation, and cross-sector resource integration strengthened Hongqi’s craftsmanship and heritage narrative. The project generated significant public engagement, achieving 1.9 billion+ impressions across digital platforms.