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2026 Beijing Auto Show | XPENG

Beijing

Client:XPENG

Work:Creative design, build-up

Project Time:2026-4

Breaking away from the conventional product-display format of auto shows, the booth was conceived as a walk-in, interactive and thought-provoking Physical AI science museum. Centred on the perspective of the "Physical AI mobility explorer", it presented AI vehicles, robots, flying cars and intelligent driving technologies as its core technology exhibits, turning every visitor into an explorer of future mobility and offering an immersive experience of Physical AI innovation.