Client：BYD

Work：Full-service — creative design, technical development, build-up, operations, communications

Project Time：2026-4

BYD's booth returned to Auto China with its signature flying-wing structure overhead. Two refreshed immersive zones presented the grandeur of the Dynasty line and the agility of the Ocean line respectively, forming two distinct brand areas that treated visitors to a visual feast. At the rear, the technology zone demonstrated BYD's hard-core technological strength, reflecting the confidence of a world champion in new energy vehicles.