Client: Alibaba

Work: creative design, conference management, production and construction, operation control

Project Time：2023-6

Introduction:

U Design Week, designed and produced by Alibaba, opened in Hangzhou International Expo Center in June 2023.

This design week will launch a new theme "Design of the Times", which will vividly interpret "Design of the Times" with Ucan Design Professional Forum, Usee Design Art Festival and Uwin Design Industry Accelerator as the three core sections.

Highlights:

40000 + exhibition area, 200 + artists participating in the exhibition, 500 + brands jointly created, 1000 + new products limited edition launch.

Gather the light of design in the era, express the aesthetic attitude of design, and make U Design Week become the most fashionable art worthy location in this summer.