Client : Haier
Scope : Construction
Date : March 2024

As the leading brand in smart home appliances, Haier presented a vision for co-creating a better life with global users at AWE 2024. The booth featured Haier’s premium "Home Master" and "White Chocolate" collections, alongside Leader, which tailored lifestyle solutions for Gen Z audiences in the gaming, camping, pet, and beauty communities.

The exhibition showcased Haier’s three core capabilities—understanding, perception, and vitality—through a panoramic smart living experience. By delivering proactive smart home steward services, Haier created seamless connections between people, homes, lifestyles, and ecosystems, breaking the boundaries of traditional home living.