Client: Alibaba and Ant Group

Work: creative design, conference management, production and construction

Project Time：2023-4

Introduction:

Alibaba AliExpress took advantage of this summit to talk about the future with merchants face to face, renew the cross-border format, and help domestic products go overseas.

Highlights:

This summit incorporates three key themes of the brand: convergence, leading, exploration, and interpretation. AliExpress leads more merchants to set sail together, start again, and explore the future brand concept.

Lines, geometric forms and other elements are used as the creative basis, highlighting the theme while fully integrating the slogan of the annual summit, increasing the highlights of the project while profoundly interpreting the brand culture.