Client: Alibaba and Ant Group

Work: creative design, conference management, production and construction, operation control

Project Time：2023-5

Introduction:

The 6th Tmall Premium High-end Home Appliances Expo, the tripartite integration of brand merchants, digital stores and Tmall Premium Platform to build a grand ceremony. At the same time, the project carried out one main venue + 12 sub-venues, radiating all over the country, bringing thousands of trend products to the audience.

Highlights:

Hot Chongqing  not happy without "excellence", the hot mountain city  good "taste" and common.

One-stop overall management of Kastone, serving five consecutive HAE (English full name) conferences. The HAE conference lasted for three days, with five sessions, nearly 3000 participants,2000㎡ of conference management, 13000㎡ of exhibition area operation and main field control, which vividly interpreted the brand language and contributed to the brand influence.